The workshop on Open Innovation was organised by The Programme on Regional Innovation, The Cambridge-MIT Institute Partnership Programme; the MIT Sloan School of Management and the Judge Business School, University of Cambridge.
Workshop Outline
Traditionally, innovation was done internally and firms rarely resorted to sharing innovative results as a means to generate competitive advantage. More recently, firms have moved increasingly to a more open innovation model. In an open innovation model firms leverage the discovery of others and are also willing to commercialize their innovation by using third party firms whose business models might be better suited to bring the innovation to market. As a result, firms are able to accelerate their rate of innovation and create a more compelling competitive position. The forces that are shaping the move to a more open innovation model include:
• Globalization: The force of globalization contributes to the higher mobility of capital, labour and knowledge. This in turn have lowered entry barriers and increased opportunities for firms that can innovate fast.
• Technology intensity: The shorter product life cycle coupled with increasing complexity of the R&D process implies that often no one firm can innovate fast enough by themselves.
• Shift in industry borders: The rapid shift in industry borders, for example in telecommunication, telephony and financial services, creates new opportunities which need to be served by new cross industry business models.
Open innovation models require systematic innovation processes that engage third parties for both idea generation and commercialization. However, many questions remain open such as:
• When, to what extent, and what conditions are necessary for firms to embrace the open innovation model?
• What are the systems, processes and people needed for a successful open innovation model?
To address these issues in a systematic manner requires scholars from multiple disciplines covering management, economics, engineering, mathematics, computer science, political science, as well as the natural sciences. The aim of the workshop was to bring together young scholars from different disciplines to improve knowledge exchange, and provide a platform for future shared research projects in the area of innovation generally and explore further the concept of open innovation. The workshop combined presentations by students, faculty and senior management from major corporations. Each session was followed by an open forum to facilitate the discussion of relevant research issues and managerial implications.
Presentations:
Session 1: Business Models - Chair: Chander Velu
Carlos Sato, University of Sussex (UK)
Project Business, Open Innovation and Business Models: the BT Case
Valérie Sabatier, Grenoble Applied Economic Laboratory (France)
Business models and Open Innovation: the Case Study of an Open Technology Platform in the European biotechnology
Nick Wainwright, HP Labs (UK)
Open Innovation at HP Labs
Tim Mercer, Thomson Reuters Markets (UK)
The competency to innovate
Session 2: Igniting the Community - Chair: Tim Minshall
Sungjoo Lee, University of Cambridge (UK)
Open innovation for SMEs
Charlotte Wieder, Grenoble Institute of Technology (France)
Open Innovation implementation in collaborative engineering practices
Ethan Mollick, MIT Sloan School of Management Technology (USA)
Notes from the Underground: Aligning Innovation Communities and Firms
David Simoes-Brown, NESTA (UK)
Are the barriers to Open Innovation illusory?
Session 3: Business Models & Open Source - Chair: Peter Williamson
Lorraine Morgan, Univeristy of Limerick (Ireland)
An Examination of Value Creation and Value Capture in Open Source Business Models
Christina Raasch, Hambury Technical University (Germany)
Open Source – Out of Software?
Maha Shaikh, LSE (UK)
Open-Sourcing Innovation Models: A Shift in Focus from Product to Process
Marshall van Alstyne, MIT & Boston University (USA)
Innovation, Openness & Platform Control
Session 4: Information Communication Technologies (ICT) - Chair: Hongwei (Harry) Zhu
Fardad Zand, Delft University of Technology (Netherlands)
How does information technology support interorganizational collaboration and B65affect innovation performance? An empirical microeconometric analysis
Michail Batikas, Universitat Pompeu Fabra (Spain)
Firms' Contribution to FLOSS (Free Libre Open Source Software) Communities
Georgios Vardaxoglou, Leeds University (UK)
Employment of ICT to facilitate innovation: issues and implications in information-dependent organisations
Mandy Chessell, IBM (UK)
Innovation Ecosystems - an IBM Academy of Technology study: What are the characteristics of teams that makes collaborative innovation work between organizations
Session 5: Innovation EcoSystems: National Level R&D and the Role of Universities - Chair: Stuart Madnick
Stuart Madnick
Introduction Slides
Linas Eriksonas, Europarama (Lithuania)
Funding industry-academy partnerships in EU projects
Chuck Eesley, MIT Sloan School of Management (USA)
Innovation (Eco)Systems at MIT"
Andre Slowak, University of Honenheim (Germany)
Open innovation, standard-setting and spatial concentration in biotechnology and mechanical engineering: a cross-disciplinary managerial & economic geography approach
Georgeta Vidican, MIT and Masdar Institute of Science and Technology (Abu Dhabi)
The Development of Innovative Industries and the Role of Public Research Institutions: The Case of Renewable Energy
David Robson & Madeline Smith, Scottish Enterprise (UK)
Innovation 2.0: Collaborative Innovation
For further information please contact
Samantha Samarawickrama, Programme Manager, Programme on Regional Innovation, The Cambridge-MIT Institute
(tel: 01223 448763; email: s.samarawickrama@cmi.cam.ac.uk)